Twitter is a fast-paced social media channel but can be very useful for businesses. It is good for real time customer engagement and the retweet feature makes it easy to share relevant content or good customer comments and reviews.
Keywords on Twitter are executed through the use of hashtags represented with the "#" symbol in front of a word. By utilizing proper hashtags that incorporate product names and brand names, a business can spread and track who is talking about their brand, as well as keep conversations about the brand interconnected, thus leading people back to the brands website for increased ROI. It is important to utilize these hashtags in a way that is incorporated with analytical research. This will allow social media marketers working for a brand to keep track of the actual progress and sales that are being made by those who are talking about the brand through Twitter.