Social Media Optimization


Social Media Optimization

Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity. Social media optimization includes using social feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites. SMO concentrates on
  • Brand’s credibility and awareness
  • Relevant Lead Generation
  • Elevates website’s visibility
  • Close relationship with customers

Types of SMO methods:

  • Posters
  • Creativity plays an important role when it comes to social media post. The company culture lifestyle shots and behind-the-scenes images improve the brand visibility. In order to promote an upcoming venture it is necessary to focus on building the brand with different strategies.

  • Video
  • Visual are always a treat for eyes, it hits the heart of the audience and helps to position us in their minds. Various formats such as 4-5 seconds to 10 minutes length can be made. It impresses its audience therefore improves promotion for your brand. The best form of digital marketing can be achieved by including videos in social media optimization.

  • Gifs
  • It’s a lossless format for image files that supports both animated and static images. It is basically ‘Moving Images’ which should not be neglected easily during promotions. With minimal form of representation Gifs help in getting the desired message across consistently.

  • Storied Images
  • Educational posts
  • Inspirational Posts
  • User-Generated Content
  • Trending Holiday Posts