People use Pinterest for different reasons than they use networks like Facebook and Instagram. Pinterest is a network where people look for inspiration, including specifically seeking out ideas about new products to buy. That means they are excited to see posts from brands in their feeds.
And it’s not just planning. Half of Pinners have actually made a purchase after seeing a Promoted Pin, and two-thirds look at saved Pins while out shopping in brick-and-mortar stores.
Role of Pinterest Marketing
Pinterest attaches Map links and addresses with your business to boards
Initiates SEO integration with relevant keywords
Promotes Pinterest ads through image, caption, and links
Uses Map links and addresses with your business to boards
Rich Pins provide more contexts about an idea because they show extra information directly on a Pin. In other words, Rich Pins give users on Pinterest more information about the page without them having to leave Pinterest. The user can get information such as recipe ingredients, product price, etc, before they click the image and Pinterest to go to your website.